A large-format static billboard facing westbound Hume Highway traffic heading towards Liverpool, and also visible to eastbound traffic. Your brand is the only one on it, all day, every day, for the full 4-week booking.
S101 mainly faces westbound Hume Highway traffic heading out through Yagoona towards Bankstown, Liverpool and Sydney's growing south-west. Eastbound motorists can see it too, so the billboard picks up traffic from both directions.
At roughly 10m × 3m, it is a large, bold canvas that stands out on the corridor and stays readable from a distance.
No rotation and no shared loop. Unlike a digital screen, where several advertisers take turns, S101 shows only your artwork 24/7 for the whole booking, so every passing motorist sees your brand. That is an estimated 75,000+ vehicles a day, every day for 4 weeks straight.
You never share the billboard with other brands, including your competitors.
Nobody misses your message because another ad is showing. Every pass counts.
A ~30m² canvas gives bold, simple creative a strong, landmark-style presence on the corridor.
Ideal for brand building, long-running campaigns and businesses that want to own a spot on the corridor.
Photos and creative mock-ups of the S101 static billboard.



Combine S101 with our D101 digital screen, which faces city-bound Yagoona Eastbound traffic, and reach motorists on the way in and on the way home.
Booked in 4-week cycles. Ask us for availability, rates and artwork specifications.
Enquire About S101